19 January 2021 | Article | Shaz Elanie

How we plan to grow non-profits sustainably in 2021

A new year is upon us and we have a brand-new look to go with our renewed focus! This year, non-profits are looking at ramping up ways to acquire new donors, to make up for the fundraising gaps brought on by the pandemic. Looking at ensuring long-term sustainable donor base growth in the new landscape is no easy feat, but we are dedicated to making fundraising easy by focusing on three key areas: 

  1. Finding New Donors (Acquisition)
  2. Simplifying Acquisition
  3. Extending Donor Contributions (Retention)

Finding New Donors (Acquisition) 

The COVID-19 pandemic has changed the way we fundraise for the causes we care for, having impacted traditional acquisition activities which include, but are not limited to, Face-to-Face and Events.

Track the impact of COVID-19 on donor bases by market through our COVID-19 fundraising bulletin series

2021 sees a renewed focus and further expansion of utilising new and different acquisition methods – both active and passive. Finding new donors online has never been easy and the ROIs are often comparable to Face-to-Face acquisition activities. However, there are great opportunities in Digital Acquisition which have yet to be fully explored. 

The ability to focus search parameters to potential donors who already have an expressed interest in a specific cause (profile lookalikes), coupled with increasing time spent online, concludes that there is room for expansion in this field. With impactful and engaging campaigns, SG Support provides an end-to-end digital journey for fundraising. 

Digital Acquisition will also look at using key marketing tools and opinion leaders to support this process by actively encouraging new donors in their decision to give.

Simplifying Acquisition 

Recognising the need for a fundraising tool that streamlines and simplifies the way we interact with donors in a contact-free manner, SG Support’s signUP is targeted to acquire new donors by taking a new twist to the way we approach traditional fundraising avenues.

Fundamentally, signUP is an easier, safer and more secure way to capture new donors, whilst enabling non-profits to have a greater overview and control of the acquisition pipeline.  

Extending Donor Contribution (Retention) 

As Donor Retention specialists, we understand the growing importance of optimising a donor’s contribution to ensure sustainable operational planning.  

As we continuously explore new ways to optimise a donor’s contribution, this year we look at new non-intrusive approaches to reactivate lapsed donors. Giving donors extra opportunities to continue their gifts to causes they support will also allow non-profits to revive lapsed donors.

We have a new brand look, but our fundamentals remain unchanged – we are ever dedicated to making fundraising easy for charities.

Interested in learning more about our services and tools? Reach out to us at consulting@sgsupport.com for a quick chat on how we can assist you! 

About SG Support  
SG Support exists to make fundraising easy for charities. We do that by working with them to acquire new donors, retain existing ones and win back those who have left. We do this through our complete suite of services that range from data-driven strategy and consultancy, all the way down to the operational aspects of payment processing, contact centre and financial reporting.


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