Telemarketing refers to the process of reaching out to potential donors or donors – both new and lapsed – with the objective of asking for Recurring Gift or Regular Donation.<\/p>\r\n\r\n\r\n\r\n
Why Telemarketing?<\/strong><\/p>\r\n\r\n\r\n\r\n Telemarketing, a tried and tested method of regular give fundraising, albeit with a smaller volume comparative to Face-to-Face (F2F), can be a source of obtaining high-valued donors with high projected Lifetime Value (expected gift contribution to your cause over time to the point of lapse).<\/p>\r\n\r\n\r\n\r\n Due to the active opt-in element from Telemarketing-acquired donor, average gifts trend on higher amounts and donors tend to contribute for longer periods.<\/strong><\/p>\r\n\r\n\r\n\r\n Types of Telemarketing<\/strong><\/p>\r\n\r\n\r\n\r\n When embarking on telemarketing as part of your acquisition strategy, there are multiple considerations in defining the best approach for your cause.<\/p>\r\n\r\n\r\n\r\n SG Support provides telemarketing services\u00a0to our\u00a0various non-profit partners across 14 countries,\u00a0leveraging on global best practices. In 2020, new donors recruited via telemarketing made up ~10% of all new donors that SG Support manages on behalf of our non-profit partners. Donors recruited via Telemarketing have proven to be a valuable contribution to any donor base, providing a high expected contribution to the causes they sign up for!<\/p>\r\n\r\n\r\n\r\n\r\n\r\n
\r\n \u00a0<\/th>\r\n Telemarketing<\/strong><\/th>\r\n \u00a0<\/th>\r\n Face-to-Face<\/strong><\/th>\r\n \u00a0<\/th>\r\n<\/tr>\r\n<\/thead>\r\n \r\n\r\n Country<\/strong><\/td>\r\n Average Gifts (USD)<\/strong><\/td>\r\n Estimated Lifetime<\/strong> Value (USD) <\/strong><\/td>\r\n Average Gifts (USD)<\/strong><\/strong><\/td>\r\n Estimated Lifetime<\/strong> Value (USD)<\/strong> <\/strong><\/td>\r\n<\/tr>\r\n \r\n Malaysia<\/strong><\/td>\r\n 16<\/td>\r\n 1,008<\/td>\r\n 14<\/td>\r\n 528<\/td>\r\n<\/tr>\r\n \r\n Indonesia<\/strong><\/td>\r\n 9<\/td>\r\n 403<\/td>\r\n 10<\/td>\r\n 245<\/td>\r\n<\/tr>\r\n \r\n Thailand<\/strong><\/td>\r\n 18<\/td>\r\n 471<\/td>\r\n 18<\/td>\r\n 373<\/td>\r\n<\/tr>\r\n \r\n Philippines<\/strong><\/td>\r\n 13<\/td>\r\n 419<\/td>\r\n 15<\/td>\r\n 403<\/td>\r\n<\/tr>\r\n \r\n Singapore<\/strong><\/td>\r\n 16<\/td>\r\n 1,329<\/td>\r\n 47<\/td>\r\n 1,319<\/td>\r\n<\/tr>\r\n \r\n Taiwan<\/strong><\/td>\r\n 18<\/td>\r\n 986<\/td>\r\n 24<\/td>\r\n 540<\/td>\r\n<\/tr>\r\n \r\n Hong Kong<\/strong><\/td>\r\n 12<\/td>\r\n 893<\/td>\r\n 24<\/td>\r\n 590<\/td>\r\n<\/tr>\r\n \r\n South Korea<\/strong><\/td>\r\n 16<\/td>\r\n 511<\/td>\r\n 24<\/td>\r\n 476<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n \r\n
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\r\n Telemarketing type<\/strong><\/th>\r\n Definition<\/strong><\/th>\r\n Key questions<\/strong><\/th>\r\n<\/tr>\r\n<\/thead>\r\n\r\n \r\n Conversion<\/strong><\/td>\r\n Seeks to ask for regular donations from your previous One-off Donors.<\/td>\r\n – Who are your previous one-time donors?
– What was their previous donation size?
– When was their last donation?<\/td>\r\n<\/tr>\r\n\r\n Acquisition<\/strong><\/td>\r\n Recruiting new donors who may not have donated before. These leads can come from your supporter base, volunteers or acquired through lead generation activities.<\/td>\r\n – Do you have a supporter list whom you have been communicating with?
– How engaged are your current non-supporters?<\/td>\r\n<\/tr>\r\n\r\n Reactivation<\/strong><\/td>\r\n A call is made to your lapsed donors who used to give a gift, but have since stopped their contribution, to give them an opportunity to restart their pledge.<\/td>\r\n – Why did your donors stop their contribution?
– How long has it been since they stopped their contribution?<\/td>\r\n<\/tr>\r\n\r\n Upgrade<\/strong><\/td>\r\n Optimising your donors’ gift contributions to your cause, which aims at giving them an opportunity to increase their gift size.<\/td>\r\n – Who are your target donors to upgrade?
– Do you have their updated contact information?<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n