{"id":2008,"date":"2021-06-01T13:11:52","date_gmt":"2021-06-01T05:11:52","guid":{"rendered":"http:\/\/sgsupport.com\/?post_type=resource&#038;p=2008"},"modified":"2022-09-22T16:19:33","modified_gmt":"2022-09-22T08:19:33","slug":"measure-the-success-of-your-digital-fundraising","status":"publish","type":"resource","link":"https:\/\/www.sgsupport.com\/th\/resources\/measure-the-success-of-your-digital-fundraising\/","title":{"rendered":"Measure the Success of Your Digital Fundraising with These Key Metrics!"},"content":{"rendered":"\r\n<p>Digital fundraising can be a lucrative way to fundraise, especially in a time when social media is an integral part of our lives. Being able to target your campaigns directly to potential donors is great, but it&#8217;s equally important to track the performance of your ads\/posts. Consider the following metrics to assess the effectiveness of your digital fundraising strategy.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\"><strong>Conversion Rate<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Looking at the conversion rate is one of the best ways to track your campaign\u2019s performance. It shows how motivated your audience is to perform the desired action you are tracking.<\/p>\r\n\r\n\r\n\r\n<p>Formula:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2024 lazyload\" title=\"describing conversion rate's formula\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-01-1-1024x294.jpg\" alt=\"describing conversion rate's formula\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"294\" class=\"wp-image-2024 lazyload\" title=\"describing conversion rate's formula\" src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-01-1-1024x294.jpg\" alt=\"describing conversion rate's formula\" srcset=\"https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-01-1-1024x294.jpg 1024w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-01-1-300x86.jpg 300w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-01-1-768x221.jpg 768w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-01-1.jpg 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\r\n\r\n\r\n\r\n<p><strong>*<span style=\"text-decoration: underline;\">Results<\/span>:<\/strong> The number of times a desired outcome (e.g. a successful donor sign up from a website, or the obtaining of a lead from a landing page) was obtained.<\/p>\r\n\r\n\r\n\r\n<p><strong>*<span style=\"text-decoration: underline;\">Metric of Campaign Goal<\/span>:<\/strong> This can be anything you are measuring to reach your set campaign target. For example, number of clicks or number of impressions.<\/p>\r\n\r\n\r\n\r\n<p><strong>Examining your conversion rate helps you to see:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Which of your ads\/posts are performing the best (in terms of achieving your desired outcome)<\/strong><\/li>\r\n<li><strong>How does the best performing ad\/post differ from your lowest performing ad\/post<\/strong><\/li>\r\n<li><strong>If you can apply key learnings from best performing ads\/post to your future campaigns<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong>Cost per Impression<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Your ads\/posts should channel compelling messages depicting your charity causes when shown to your potential donors. The incurred cost of delivering your ads\/posts forward to every 1,000 potential donors is known as Cost per Impression.<\/p>\r\n\r\n\r\n\r\n<p>Formula:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2025 lazyload\" title=\"describing cost per impression's formula\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-02-1024x294.jpg\" alt=\"describing cost per impression's formula\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"294\" class=\"wp-image-2025 lazyload\" title=\"describing cost per impression's formula\" src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-02-1024x294.jpg\" alt=\"describing cost per impression's formula\" srcset=\"https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-02-1024x294.jpg 1024w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-02-300x86.jpg 300w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-02-768x221.jpg 768w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-02.jpg 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\r\n\r\n\r\n\r\n<p><strong>Looking at your cost per impression supports in answering the following questions:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Which of the social media platforms your ads\/posts are on, provide the best ROI?<\/strong><\/li>\r\n<li><strong>Should you focus on a specific ad\/post platform?<\/strong><\/li>\r\n<li><strong>Should any ad\/post platforms be considered for removal for the campaign? (e.g. remove printed ads for a digital campaign)<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong>Click-through Rate<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Digital fundraising allows you to reach potential donors in just a click. However, it is also necessary to ensure the ad\/post engages potential donors in a way that encourages them to react towards the content, with the hope that they&#8217;ll eventually respond to your campaign\u2019s call to action, like visiting your non-profit\u2019s landing page to donate.<\/p>\r\n\r\n\r\n\r\n<p>Formula:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2027 lazyload\" title=\"describing click through rate's formula\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-03-1-1024x294.jpg\" alt=\"describing click through rate's formula\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"294\" class=\"wp-image-2027 lazyload\" title=\"describing click through rate's formula\" src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-03-1-1024x294.jpg\" alt=\"describing click through rate's formula\" srcset=\"https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-03-1-1024x294.jpg 1024w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-03-1-300x86.jpg 300w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-03-1-768x221.jpg 768w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/05\/Key-Measurements-for-a-Successful-Digital-Campaign_formula-03-1.jpg 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\r\n\r\n\r\n\r\n<p><strong>*<span style=\"text-decoration: underline;\">Impressions<\/span><\/strong>: The overall number of times the ads\/posts were shown.<\/p>\r\n\r\n\r\n\r\n<p>A quick analysis of your click-through rate helps to answer:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>How are the potential donors engaging with your ads\/posts?<\/li>\r\n<li>Is the messaging of your ads\/posts clearly defined?<\/li>\r\n<li>Do you have a clear call to action?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>When it comes to digital fundraising, with its endless list of things to keep track, measure, and optimise &#8211; it can get overwhelming. This is where we come in to support you with developing proper digital strategy: to make the best use of your budget and harness the right data that can help your non-profit to make beneficial decisions. <\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=KFN9ntMymWs<\/div>\r\n<\/figure>\r\n\r\n\r\n<hr class=\"wp-block-separator is-style-wide\" \/>\r\n\r\n\r\n<p><strong>About SG Support<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Managing over 3 million donor records, SG Support exists to make fundraising easy for charities. We work with them to acquire new donors, retain existing ones and win back those who have left. We do this through our complete suite of services that range from data-driven strategy and consultancy, all the way down to the operational aspects of payment processing, contact centre and financial reporting.<\/p>\r\n\r\n\r\n\r\n<p>Contact us at <a href=\"mailto:consulting@sgsupport.com\">consulting@sgsupport.com<\/a> or drop us a message at <a href=\"http:\/\/sgsupport.com\/get-in-touch\/\">here<\/a>.<\/p>\r\n","protected":false},"featured_media":2023,"template":"","writer":[30],"content_type":[9],"resource_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Measure the Success of Your Digital Fundraising with These Key Metrics!<\/title>\n<meta name=\"description\" content=\"Measure the success of your digital fundraising by tracking the performance of your ads\/posts. 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