{"id":497,"date":"2021-01-02T21:01:54","date_gmt":"2021-01-02T13:01:54","guid":{"rendered":"http:\/\/sgsupport.com\/?post_type=resource&#038;p=497"},"modified":"2022-09-22T16:16:48","modified_gmt":"2022-09-22T08:16:48","slug":"a-closer-look-at-our-creative-process","status":"publish","type":"resource","link":"https:\/\/www.sgsupport.com\/zh-hans\/resources\/a-closer-look-at-our-creative-process\/","title":{"rendered":"A closer look at our creative process"},"content":{"rendered":"\r\n<figure class=\"wp-block-image alignnone size-full wp-image-498\"><img decoding=\"async\" class=\"wp-image-682 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/01\/1-sg-creative-1024x768-1-edited.jpg\" alt=\"1-sg-creative\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"577\" class=\"wp-image-682 lazyload\" src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/01\/1-sg-creative-1024x768-1-edited.jpg\" alt=\"1-sg-creative\" srcset=\"https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/1-sg-creative-1024x768-1-edited.jpg 1024w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/1-sg-creative-1024x768-1-edited-300x169.jpg 300w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/1-sg-creative-1024x768-1-edited-768x433.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript>\r\n<figcaption><em>Our designer, Zul Helmi, discusses what inspires his design.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Typically in June of each year, our creative team from the Donor Communications department converges for a Design Crit \u2014 a critique session with the sole purpose of improving our design.<\/p>\r\n\r\n\r\n\r\n<p>In the first session, our digital designers, including two flying in from our Thailand office, present their best work in 2017 and gather feedback from the room. In the second session, they share design and personal inspirations.<\/p>\r\n\r\n\r\n\r\n<p>The session is an opportunity to lift our designers out of their task-of-the-day focus and show them the bigger picture \u2014 what their colleagues are working on, how the team is progressing, what are the latest design trends, and how they can incorporate it to fit our clients\u2019 needs.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image alignnone size-full wp-image-499\"><img decoding=\"async\" class=\"wp-image-680 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/01\/2-sg-creative-1024x768-1-edited.jpg\" alt=\"2-sg-creative\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"577\" class=\"wp-image-680 lazyload\" src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/01\/2-sg-creative-1024x768-1-edited.jpg\" alt=\"2-sg-creative\" srcset=\"https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/2-sg-creative-1024x768-1-edited.jpg 1024w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/2-sg-creative-1024x768-1-edited-300x169.jpg 300w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/2-sg-creative-1024x768-1-edited-768x433.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript>\r\n<figcaption><em>All eyes on the screen.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image alignnone size-full wp-image-500\"><img decoding=\"async\" class=\"wp-image-678 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/01\/3-sg-creative-1024x768-1-edited.jpg\" alt=\"3-sg-creative\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"577\" class=\"wp-image-678 lazyload\" src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/01\/3-sg-creative-1024x768-1-edited.jpg\" alt=\"3-sg-creative\" srcset=\"https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/3-sg-creative-1024x768-1-edited.jpg 1024w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/3-sg-creative-1024x768-1-edited-300x169.jpg 300w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/3-sg-creative-1024x768-1-edited-768x433.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript>\r\n<figcaption><em>Zuhaini talks about the creative process behind his design work for Greenpeace Malaysia.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">The SG design hall of fame<\/h4>\r\n\r\n\r\n\r\n<p>One of the most stellar design work of 2017 came from our senior designer, Zuhaini. He conceptualized a clean yet vibrant look for the donor communication materials for our new client, Greenpeace Malaysia. He designed a striking welcome pack through the use of large texts, vibrant photos, and clean lines.<\/p>\r\n\r\n\r\n\r\n<p>The team was also shown a creative twist to generic greetings card. Another senior designer, Vera, who hails from Indonesia, met the challenge to be unconventional and came up with an animated Deepavali card for National Cancer Council Malaysia (MAKNA). The greeting card doubled as a presentation of a Deepavali legend \u2014 the story of Prince Rama rescuing his wife from the clutches of a fearsome demon king.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"http:\/\/sgsupport.com\/resources\/donor-communications-artwork-showcase-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out our designers\u2019 best work in 2017 here.<\/a><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image alignnone size-full wp-image-501\"><img decoding=\"async\" class=\"wp-image-675 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/01\/4-sg-creative-1024x768-1-edited.jpg\" alt=\"4-sg-creative\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"573\" class=\"wp-image-675 lazyload\" src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/01\/4-sg-creative-1024x768-1-edited.jpg\" alt=\"4-sg-creative\" srcset=\"https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/4-sg-creative-1024x768-1-edited.jpg 1024w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/4-sg-creative-1024x768-1-edited-300x168.jpg 300w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/4-sg-creative-1024x768-1-edited-768x430.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript>\r\n<figcaption><em>Lydia believes inspiration and creativity can come from the most mundane of things.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Finding inspiration in the extraordinary and mundane<\/h4>\r\n\r\n\r\n\r\n<p>Designers Nathania and Pam named The Social Swipe, a cleverly crafted Misereor Ihr Hilfswerk (the biggest Catholic aid organisation in Germany) campaign, as their source of inspiration. The campaign involved the use of interactive posters and billboards where the public was encouraged to swipe their cards to \u2018free\u2019 tied up children or \u2018slice\u2019 bread for sharing.<\/p>\r\n\r\n\r\n\r\n<p>While other designers chose to share design examples, designer Lydia took a different approach and shared a philosophy that she believed would guide her and her fellow designers in their everyday work. Presenting the Japanese art director and photographer Tatsuya Tanaka\u2019s work in building and photographing miniature worlds, she stressed that persistence, inspiration, and creativity is everywhere in life.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image alignnone size-full wp-image-502\"><img decoding=\"async\" class=\"wp-image-673 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/01\/5-sg-creative-1024x768-1-edited.jpg\" alt=\"5-sg-creative\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"579\" class=\"wp-image-673 lazyload\" src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2021\/01\/5-sg-creative-1024x768-1-edited.jpg\" alt=\"5-sg-creative\" srcset=\"https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/5-sg-creative-1024x768-1-edited.jpg 1024w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/5-sg-creative-1024x768-1-edited-300x170.jpg 300w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2021\/01\/5-sg-creative-1024x768-1-edited-768x434.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript>\r\n<figcaption><em>Joke lost in translation: Our Comms manager, Suba cracks a smile next to our confused Thai designer, Jo.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image alignnone size-full wp-image-503\"><img decoding=\"async\" class=\"wp-image-503 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2020\/12\/6-sg-creative-1024x768-1-e1609759496785.jpg\" alt=\"6-sg-creative\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-503 lazyload\" src=\"http:\/\/sgsupport.com\/wp-content\/uploads\/2020\/12\/6-sg-creative-1024x768-1-e1609759496785.jpg\" alt=\"6-sg-creative\" srcset=\"https:\/\/www.sgsupport.com\/wp-content\/uploads\/2020\/12\/6-sg-creative-1024x768-1-e1609759496785.jpg 1024w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2020\/12\/6-sg-creative-1024x768-1-e1609759496785-300x169.jpg 300w, https:\/\/www.sgsupport.com\/wp-content\/uploads\/2020\/12\/6-sg-creative-1024x768-1-e1609759496785-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript>\r\n<figcaption><em>The creative (and playful) minds behind the SG design + copywriting team!<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Our creative team is parked under our Donor Communications function, part of the complete suite of support services that we provide our charity partners. Learn how we can help you\u00a0<a href=\"http:\/\/sgsupport.com\/services\/\" target=\"_blank\" rel=\"noreferrer noopener\">manage donor relations through effective communications here.<\/a><\/p>\r\n","protected":false},"featured_media":498,"template":"","writer":[14],"content_type":[9],"resource_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A closer look at our creative process - SG Support<\/title>\n<meta name=\"description\" content=\"We exist to make fundraising easy for charities by working with you to acquire new donors, retain existing ones and win back those who have left.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sgsupport.com\/zh-hans\/resources\/a-closer-look-at-our-creative-process\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A closer look at our creative process - 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